BMW 2008 Annual Report Download - page 243

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84
AUGJULY
“Let’s MINI ” – more
than , MINI fans in
Hildesheim On the
first weekend in July more
than , MINI fans flock
to Hildesheim Airport to
experience the MINI brand.
One of the event’s high-
lights was a rather unequal
race that pitted the Classic
Mini, driven by rally legend
Rauno Aaltonen, against the
MINI John Cooper Works
CHALLENGE.
04, 2008
State Opera for All in Berlin
What began in Munich in  with
the Bavarian State Opera is now
taking Berlin by storm: In , the
“Staatsoper Unter den Linden” opera
house and the BMW branch in Berlin
created a groundbreaking cultural
format to allow the general public to
enjoy free open-air opera and con-
certs under the motto “State Opera
for All”. This year a live broadcast
of Ludwig van Beethoven’s opera
“Fidelio” and his ninth symphony
conducted by Daniel Barenboim
opens the new season to an appre-
ciative audience of ,.
30, 2008 SEPT
BMW Group still number
one for sustainability
The SAM Group publishes
its latest evaluation for the
Dow Jones Sustainability
Indexes (DJSI). For the fourth
consecutive year the BMW
Group leads its sector, and,
as such, is the world’s most
sustainable automobile
manufacturer. The BMW
Group is the only company
in its industry to have been
listed in this important collec-
tion of corporate sustainabil-
ity indexes every year since
they were established in .
The SAM Group analyses
the economic, environmental
and social performance of
approximately , compa-
nies and selects the best in
each sector for the Dow
Jones Sustainability Indexes.
General sustainability criteria
are considered as well as
industry-specific challenges.
04, 2008