BMW 2008 Annual Report Download - page 168
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Everything we do, we do with con-
viction. We firmly believe that the
future of mobility demands a new
equilibrium.
A balance between individual de-
mands and ecological necessities;
between familiar approaches and
new ideas; between success and
responsibility.
All of our future decisions will be
measured against these standards –
that is how we will create the mobility
of tomorrow.
The challenge of the future