BMW 2008 Annual Report Download - page 162
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03
The time has come not only to define mobility in the st century, but to realise it. Only the
best ideas and concepts will succeed: concepts which align our own needs with those of
our customers and with the challenges society faces – and in doing so create a new state
of balance that will benefit us all.
The challenge of the future
Future
Growth
Customers
Profitability