BMW 2008 Annual Report Download - page 193
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34
The aim is to provide BMW Group customers with a comprehen-
sive range of services throughout the entire life of their vehicle –
improving customer loyalty and winning new customers in the
process. That is why one of the steps currently being taken is to
set up highly modernised “Dealer Metro Distribution Centres” in
major cities around the world, where dealers in that region will
be able to access the , to , most essential BMW and
MINI parts within a few hours. They offer customers fast and com-
prehensive service – including owners of older vehicles, many
of whom currently use independent garages they believe to be
cheaper.
30 %
20 %
Percentage of automotive customers who would switch to a more innovative service provider
Projected growth in the automotive parts and
service business over the next five years