BMW 2008 Annual Report Download - page 242
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83
BMW Museum reopens after remodel-
ling
The BMW Museum reopens in June
after two and a half years of construction. The
completely redesigned ,-square-metre
exhibition area houses exhibits for visitors
to explore. The rotunda located next door to
the BMW Group headquarters remains the
museum’s hallmark. A single-storey building
directly adjacent to the “Bowl”, as the building
has been known since it opened in , adds
further exhibition space.
The new museum is true to the original con-
cept of bringing the road inside the building.
“Roads” and ramps connect seven separate
exhibition “houses”, each focussing on a
specific theme. The museum is designed not
only to showcase exceptional automobiles and
motorcycles from past decades, but also to
reflect the dynamism and innovative power of
the BMW brand and the company. Between
the museum’s reopening and the end of the
year the BMW Group welcomed no less than
, visitors.
19, 2008
The challenge of the future Topic six The year 2008