BMW 2008 Annual Report Download - page 22

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23 Group Management Report
MINI brand cars in  – analysis by model variant
as a percentage of total MINI brand sales volume
MINI Cooper MINI Cooper S 28.4
(including Cooper D) 58.1 MINI One 13.5
MINI Cooper
(including Cooper D)
MINI Cooper S
MINI One
MINI One, more than half for a MINI Cooper .  and
. for a MINI Cooper S. Sales of the MINI Convertible
fell in  due to model life cycle factors. This, however,
was more than offset by the success of the MINI Clubman.
The new MINI Convertible celebrated its world debut at
the Detroit Motor Show in January  and will be availa-
ble to customers from spring onwards.
Rolls-Royce records strong growth
Rolls-Royce Motor Cars recorded strong sales volume
growth + . , handing over , Phantom, Phantom
Drophead Coupé and Phantom Coupé vehicles to cus-
tomers in . The Rolls-Royce brand therefore achieved
its fifth successive annual sales volume increase and
re-
mains the most successful manufacturer in the super-luxury
segment. Since its market launch in autumn , a total
of  units of the Rolls-Royce Phantom Coupé have been
handed over to customers.
Car production volume reduced on
year-on-year basis
The BMW Group reduced production volumes in  in
line with lower demand on the car markets. In total,
,, BMW, MINI and Rolls-Royce brand cars were
manufactured by the BMW Group’s worldwide produc-
tion
network, a reduction of . on a year-on-year basis.
The BMW brand accounted for ,, units (– .).
A total of , MINI brand cars left the Oxford plant in
England during the year under report, a reduction of ..
This was partially due to the fact that production of the
previous MINI Convertible came to an end in August 
and production of the new MINI Convertible did not com-
mence until December.
A total of , Rolls-Royce vehicles were manufactured
in Goodwood, England in , corresponding to a pro-
duction volume increase of . over the previous year.
Since summer , the new Rolls-Royce Phantom
Coupé is also being manufactured at the Goodwood
plant.
Automobile production of the BMW Group by plant in 
in , units
Regensburg 274.0 Leipzig 150.0
Dingolfing 241.3 Rosslyn 48.0
Oxford 235.0 Goodwood 1.4
Munich 202.9 Shenyang1 33.7
Spartanburg 170.7 Graz (Magna Steyr)2 82.9
Joint venture
Contract production
Regensburg
Dingolfing
OxfordMunich
Leipzig
Spartanburg
Rosslyn
Goodwood
Shenyang1
Graz2
Deliveries of Rolls-Royce automobiles by model variant
in units
2008 2007 Change
in %
Rolls-Royce
Phantom (including Phantom Extended Wheelbase) 644 757 –14.9
Drophead Coupé 431 253 70.4
Coupé 137 – –
Rolls-Royce total 1,212 1,010 20.0