BMW 2008 Annual Report Download - page 20
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21 Group Management Report
taxation of
vehicles in France is already emissions-based,
thus
allowing the BMW Group to profit to a high degree
from its Efficient Dynamics technology.
In Asia, some individual markets developed positively, with
the BMW Group achieving a total sales volume of ,
units in this region, . up on the previous year. Even
though growth on the Chinese markets (China, Hong Kong
and Taiwan) weakened during the second half of the year,
the sales volume on a full-year basis rose by . to ,
units. In Japan, by contrast, the number of BMW Group
vehicles sold (, units) was well down – . on the
previous year.
BMW sales volume influenced by model life cycle
factors
In , the sales volume performance of the BMW brand
was affected by global economic developments and model
life cycle factors. Sales of the BMW 1 Series in rose
sharply (+ . ) to , units, mainly due to the availability
of additional model variants since mid-. The perform-
ance of the BMW 3 Series in was adversely affected
by the life cycle impact of the Sedan and Touring variants.
The revised versions of these two variants did not become
available to customers until autumn . In total, ,
units of the BMW 3 Series were handed over to customers
in , a decrease of . on a year-on-year basis.
Deliveries of BMW automobiles by model variant
in units
2008 2007 Change Proportion of
in % BMW deliveries
in %
BMW 1 Series
Three-door 49,559 30,984 60.0
Five-door 122,666 133,525 – 8.1
Coupé 26,304 1,287 –
Convertible 26,566 7 –
225,095 165,803 35.8 18.7
BMW 3 Series
Sedan 246,231 310,278 – 20.6
Touring 93,191 102,399 – 9.0
Coupé 79,248 89,572 –11.5
Convertible 55,538 52,970 4.8
474,208 555,219 –14.6 39.5
BMW 5 Series
Sedan 156,825 181,534 –13.6
Touring 45,462 49,311 – 7.8
202,287 230,845 –12.4 16.8
BMW 6 Series
Coupé 8,337 9,967 –16.4
Convertible 7,962 9,659 –17.6
16,299 19,626 –17.0 1.4
BMW 7 Series
38,835 44,421 –12.6 3.2
BMW X3
84,440 111,879 – 24.5 7.0
BMW X5
116,489 120,617 – 3.4 9.7
BMW X6
26,580 – – 2.2
BMW Z4 Series
Coupé 4,035 8,361 – 51.7
Roadster 13,971 20,022 – 30.2
18,006 28,383 – 36.6 1.5
BMW total 1,202,239 1,276,793 – 5.8 100.0