BMW 2008 Annual Report Download - page 2

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Bayerische Motoren Werke G. m. b. H. came into being in , having been founded in  as
Bayerische Flugzeugwerke AG (BFW); it became Bayerische Motoren Werke Aktiengesellschaft
(BMW AG) in .
Today, the BMW Group is one of the ten largest car manufacturers in the world and possesses, with
its BMW, MINI and Rolls-Royce brands, three of the strongest premium brands in the car industry.
The BMW Group also has a strong market position in the motorcycle sector and operates success-
fully in the area of financial services.
The Number ONE strategy, adopted in , has set the BMW Group on course for a successful
future. The business has been given a new strategic direction with the emphasis on profitability and
long-term value growth. The BMW Group’s activities will remain firmly focused on the premium
segments of the international automobile markets.
The mission statement up to the year  is clearly defined: The BMW Group is the world’s leading
provider of premium products and premium services for individual mobility.
A portrait of the Company