Asus 2008 Annual Report Download - page 66
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62
ˉ˅ʳ
a. ASUS has Eee PC promoted successfully worldwide and with the sales of seven
million units expected that will allow ASUS to stay ahead in market.!
b. The components industry of MB and NB is comprehensive; therefore, in addition
to break free from the technological limitation of Japanese and Korean
manufacturers, the production capability is sufficient in supporting the rapid
growth of MB and NB.
(2) Disadvantages
The significant fluctuation of exchange rate in both directions has affected exporting
business negatively.
(3) Responsive strategies
Monitor exchange rate closely and adjust the position of foreign exchange to the
optimal level.
Internal conditions
(1) Advantages
a. Profound finance and sufficient funds
b. Profound inventory control and healthy turnover rate
c. The R&D technologies and talents of ASUS are world class; also, the technology
of ASUS dominants the industry.
d. The strategic planning of ASUS is with profound and moderate vision; also,
market trend matches up industrial development.
e. Talents are assets of ASUS. ASUS has improved employee’ s welfare and salary
and welfare facilities constantly to keep employee’ s morale high and employee’ s
performance outstanding.
(2) Disadvantages
ASUS grows significantly in both business operation and organizational structure;
therefore, it is crucial to improve the management effectively.
Product and technological development
(1) Advantages
a. ASUS is with a strong R&D team for the development of MB, VGA, CD-ROM,
NB, server, desktop computer, smart phone, wireless broadband mobile device,
and Eee series. The excellent R&D talents of ASUS are known in the industry
and with many patents received and many products in development constantly.!
b. The department heads and the management of ASUS are mostly with technological
background; moreover, they understand industrial trend and product development
technology well; therefore, they are able to take advantage of the development, to
plan product lines in depth, to apply recourses effectively, and to generate added
value.
c. ASUS has contributed significant R&D and marketing resources to promote the
star product Eee PC and Eee series in order to develop products with the merits of
good price, cosmetic design, industrial design, light weight, and easy interface.