Asus 2008 Annual Report Download - page 65

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opportunities. The business that controls the most advanced key technology, rapid
R&D, and flexibility will be the market leader. ASUS is confident in becoming
the leader in market.
b. The production value of hardware is expected to grow in 2009. NB and MB are
two indexes for the development of global information industry. The said two
products are expected with positive development; therefore, they are the focus of
ASUS in business. The combination of product and market is one of the
advantages of ASUS.
(2) Disadvantages and responsive strategies
Global warming is becoming a serious issue. The awakening of environmental
protection has activated the wave of power saving. European Community has hardened
the environmental regulations of electronic products; therefore, it is important for
enterprises to respond to global environmental protection policy. Being a global citizen,
ASUS has started green MB R&D lead-free and cadmium-free since the year of 2002;
also, has introduced the concept of environmental protection to other product lines and
with the first energy-saving and power-saving MB including “intelligent power-saving
engine EPU” market launched in 2007 that helped save up to 80.23% energy
consumption, that is, reducing CO
2
emission by 80,000 tons a year that is equivalent to
having 6,900,000 trees planted a year
11
. ASUS has become the benchmark of green
industry and has fulfilled the social responsibility of an industry.!
In addition to being crowned with “2007 Sustainable Development of Business Award”
in Taiwan. In 2008, ASUS was the first science and technology enterprise in the world
to receive EuP energy-consumption environmental protection directives certification.
While the wave of green production is on, green technology is the driving force of
economy to solve green house effect and environmental protection issue; therefore,
products in conformity with EuP directives are “green product with
environment-friendly design” that can be distributed freely in European Community;
also, it is the green competition advantage of ASUS.
!
Moreover, in response to global financial tsunami, ASUS is to grow stably in the
competition with more flexible and effective organizational structure. The organization
is operated with three business group setup including systems, open-platform, and
handheld business in order to have recourses integrated and to respond to market change
and development promptly. Each business group is able to have procedure improved,
optimal strategy made, and strategy enforced totally.
!
ASUS will continue to have recourses used for the products with economic scale and
competition advantage; also, to support the three business groups with the most
competitive product lines and sales channels. ASUS is dedicating itself to provide
consumers with better products and services; also, to upgrade the brand value in the
mind of consumers, finally, to turn consumer’ s brand recognition into market share.
Operating environment
(1) Advantages
1 Turn on one EP MB for one year continuously helps save 33,000w power; in other words, it helps reduce CO
2
emissions by 20.7423kgs a year. ASUS shipped four million MB with EPU; therefore, it helps reduce CO
2
emissions by 82,972,000kgs. Last but not the least, assume one tree absorbs 12kgs CO
2
emissions, ASUS helps
plant 6,914,333 trees.