Asus 2008 Annual Report Download - page 63
Download and view the complete annual report
Please find page 63 of the 2008 Asus annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53 -
54 -
55 -
56 -
57 -
58 -
59 -
60 -
61 -
62 -
63 -
64 -
65 -
66 -
67 -
68 -
69 -
70 -
71 -
72 -
73 -
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
-
198
-
199
-
200
-
201
-
202
-
203
-
204
-
205
-
206
-
207
-
208
-
209
-
210
-
211
-
212
-
213
-
214
-
215
-
216
-
217
-
218
-
219
-
220
-
221
-
222
-
223
-
224
-
225
-
226
-
227
-
228
-
229
-
230
-
231
-
232
-
233
-
234
-
235
-
236
-
237
-
238
-
239
-
240
-
241
-
242
-
243
-
244
-
245
-
246
-
247
-
248
-
249
-
250
-
251
 |
 |
59
ˈˌʳ
2. R&D planned in 2009:
a. Eee PC touch computer
b. Eee PC long-lasting computer
c. Eee PC - New Generation Simple Series for home use
d. Intelligent phone GPS
e. LED TV with built-in Set-up box
f. Advanced energy-saving MB
g. Ultra Mobile PC
(IV) Long-term and short-term development plan
ASUS has become a 100% brand name company since 2008. For long-term planning, the
development of Digital Home and Media Center will be a new stage for ASUS. ASUS is
moving toward the integration of 4C communication, information, consumer electronics, and
automobile electronics. ASUS will stay competing in the second-generation information war
since Digital Home, Digital Office, and Digital Person are the future.
II. Market analysis and the conditions of sales and production
(1) Market analysis
1. Sales regions
Unit: NT$ thousands
Year 2007 2008
Item Subtotal Total Subtotal Total
Domestic operating income
Internal operating income
America / Canada
Asia Pacific
Europe
Africa
Net operating income
105,139,237
425,254,253
31,620,991
135,429
27,755,922
562,149,910
589,905,832
15,042,211
209,371,978
5,835,153
305,689
18,795,920
230,555,031
249,350,951
2. Market share and market demand and supply and market growth
(1) Market demand and supply of computer components
The MB of ASUS took up the largest market share worldwide in 2008 with the
strength of excellent R&D capability, scale of mass production, comprehensive supply
chain of upper-stream and down-stream components, product quality, and competitive
production cost. ASUS has new and good manufacturing facilities constructed between the
strait this year to have production capacity increased substantially that is beneficial to earn
business over. ASUS sold 23 million MB in 2008. If MB is the soul of a computer, VGA
and CD-ROM is the spine of a computer. ASUS had managed to outperform competitors
substantially in MB market in 2007 with the “lion king” strategy; moreover, had led VGA
and CD-ROM into a new territory and be the king of the kingdom, in other words, ASUS is
to build up a lion kingdom by multiple powers.
(2) Market demand and supply of NB:
Taiwan’ s NB has demonstrated significant growth in recent years. The Top-10 NB in