Asus 2008 Annual Report Download - page 17

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13
!
!
America’ s benchmark on-line retailer Amazon also selected the Eee PC as the
most popular Christmas gift and recommended by 13 medias as the best gifts to
give noted how consumers loved the high mobility of the Eee PC. Spanning
Japan, Taiwan, Europe and the U.S., there is no place in the world that has not felt
the effect of the Eee PC.
January 2009 According to the 24th “ideal brand in the mind of consumers” survey of
Management Magazine V. 451 and the “ideal brand in the mind of businessmen”
of Today V. 626,
February 2008 ASUS Computer and the world leading GPS brand Garmin announced the
establishment of a strategic alliance to launch a joint Garmin – ASUS brand smart
phone that combines leading smart phone and GPS technology.
March 2008 The top-three best sellers of Amazon in the United States were ASUS Eee PC™
series. The 1000HE of Eee PC™ were the top-two best sellers with pre-order
received. The effect of Eee PC is in the heart of consumers; also, ASUS Eee PC™
is in the heart of consumers in the United States.
March 2008 Reddot Award in Germany was announced. ASUS had received industrial design
award frequently in recent years. ASUS was awarded with “Product Design 2009
Winners” for the Eee PC S101, Eee Keyboard PC, S121 NB, P30 NB, and
innovative design “chocolate keyboard” this year.
April 2008 ASUS had business divisions (departments) integrated into three business groups
including Systems, Open Platform, and Handheld.