Acer 2008 Annual Report Download - page 5

Acer Incorporated 2008 Annual Report6
Business Report to Shareholders
Acer Incorporated 2008 Annual Report 7
Core Value Rational Meaning Emotional Meaning
Value-creating Generating prot for shareholders
Growing the business by achieving the
challenging nancial and strategic objectives
Leveraging our key assets: Brands, People,
Customers and Channel
Value for shareholders (good
dividends and shares value)
Value for customers (good products,
services, easy to do business)
Value for employees (good company,
environment, opportunities)
Customer-centric Recognizing that customers are the essence
of our business
Placing rst priority on listening to and
satisfying customer needs
Delivering rst-class products and services
Love and respect for our customers
Listen, learn and improve
Walk the talk (delivering on our
promises)
Ethical Being a good corporate citizen by playing a
role in social growth
Caring for the environment all across the
business value chain
Building on trust and honesty internally and
externally by respecting people, diversities
and cultures
Trust, respect and honesty
Care for the environment
An example to others
Caring Creating an attractive workplace and ensuring
a proper work-life balance
Providing employees with development and
professional growth opportunities
Fostering teamwork and collaboration
Energetic and inspiring workplace
Growth potential
Teamwork
Innovative Challenging the way of doing things and
adopting new ideas
Supporting continuous improvement in
processes and products
Creating impact through original thinking
Think big
Think smart
Think outside of the box (innovatively)
Fast Putting speed in execution at the heart of our
operations
Being proactive in making decisions
Anticipating changes ahead of competition as
key to success
Think fast
Act quickly
Get there rst
Effective Doing the right things right
Creating an empowered environment with
clear responsibilities and targets
Recognizing the power of being simple and
attentive to basics
Clear objectives
Clear responsibilities
Keep it simple
1.1 Acer’s Core Values
The challenge for all businesses is to be unique. Whether you’re a customer, an employee or a shareholder, the only
way any business will attract you is if it stands out from the crowd.
Being unique, however, isn’t a quality you can simply switch on and off.
At Acer, we have built our reputation on creating value in every aspect of the company throughout our history:
• We create value for our customers by offering a continuous stream of innovative and empowering solutions that
anticipate and satisfy their needs.
• We create value for our investors by consistently providing positive returns year after year.
• We create value for our employees, allowing us to realized our full potential and achieve our goals.
• We create value for our business partners with win-win solutions with our vendors and our valuable channel
partners.
Creating value through brand recognition is the way forward rather than competitive pricing. There’s no other way to
win tomorrow’s business than to believe in the power of our brands right now.
To be a successful global brand company, it is critical that employees have a consistent set of core values as a solid
basis. The de ned core values will bring to the Company both short-term bene ts and long-term advantages.
The approaches that we must base our actions: Value-creating, Customer-centric, Ethical and Caring. The way we
must act: Innovative, Fast and Effective.
We encourage all employees to understand, practice and emphasize the core values in our respective roles.
Sincerely,
Gianfranco Lanci
CEO & Corp. President
Acer’s Core Values