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Acer Incorporated 2008 Annual Report4
Business Report to Shareholders
Acer Incorporated 2008 Annual Report 5
Business Report to Shareholders
In year 2008, Acer once again achieved record-breaking revenue and profit figures. The consolidated revenues
rose 18% on-year to reach NT$546.27B (US$16.65B), operating income grew 38% on-year to reach NT$14.1B
(US$429M), prot after tax was NT$11.7B (US$357.6M), and earnings-per-share was NT$4.72.
Acer’s share in the global PC market grew signicantly, drawing vast attention from the industry and media in the
second half of 2008 with the highly successful launch of Aspire One netbooks. According to leading IT research rm,
Gartner, Acer ranked No. 3 for Total PCs with 55% growth, and No. 2 for notebooks (including netbooks) with 60%
growth, globally. In both categories, Acer’s on-year growth rates were the highest among the top players.
Since the acquisition of Gateway and Packard Bell, Acer has completed the integration of its resources and is now
operating with powerful synergy. We conducted in-depth research and dened a new multi-brand strategy. Acer,
Gateway, eMachines and Packard Bell each have clear brand positioning by geography and customer segment, and
with differentiated product line design.
During this global economic downturn, our competitors are inclined to taking a conservative approach; Acer,
however, remains positive, rmly believing that current conditions present hidden opportunities. With our sustainable
business model and lower operating costs, we aim to continue expanding market share and improve our worldwide
ranking. In 2009, we expect to boost our notebook market share by 2~3% from the previous year with netbooks
playing a key role, and to maintain healthy revenue and prot growths.
Acer shall focus on the effective implementation of our multi-brand strategy - a key factor of our success that
encompasses global brand management and differentiated product line design. We will continue to minimize
operational costs, improve our customer order fulfillment to meet the fast-changing demands of the PC market.
Opportunities lie ahead, we’ve set our sights on attaining signicant growth in the U.S., China and Japan markets,
and ultimately, gaining a more even spread of revenues from our worldwide markets.
Acer’s business model has proved to be the best in high-uncertainty business environments. We regard ourselves to
be in the favorable position compared to the key PC players, and are condent that our goal of becoming the world’s
No. 1 notebook vendor is in close proximity.
Finally, we thank all our shareholders for their relentless support and guidance.
Sincerely,
J.T. Wang
Acer Group CEO and Acer Inc. Chairman