Vodafone 2002 Annual Report Download - page 24

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Vodafone Group Plc Annual Report & Accounts and Form 20-F Information on the Company22
Competition
The Group faces a high degree of competition in each of its geographic markets. As with other telecommunications operators, the Group is subject to indirect competition
from providers of other telecommunications services in the domestic markets in which it operates in addition to direct competition from other current operators of mobile
telecommunications services. Competitive pressures have led to reductions in tariffs, together with other retention initiatives, in order to manage the level of customer churn.
As at 31 March 2002, the Company has an investment in either the number one or number two operator in 25 out of the 28 mobile markets in which it operates, based
on registered customer numbers. A summary of the Company’s competition and market share in its main markets (defined as having greater than 500,000 registered
proportionate customers) is provided in the following table.
Number of Names of
Country Service name competitors competitors
Northern Europe
United Kingdom Vodafone 3 O2, T-Mobile, Orange
Ireland Vodafone 2 Digifone, Meteor
Netherlands Vodafone 4 KPN Mobile, Telfort, Dutchtone, Ben
Sweden Europolitan Vodafone 2 Telia, Tele2
Belgium Proximus 2 Mobistar, KPN Orange
France SFR 2 Bouygues Telecom, Orange
Central Europe
Germany Vodafone 3 T-Mobil, E-Plus, Viag Interkom
Poland Plus GSM
Switzerland Swisscom Mobile 2 Sunrise, Orange Comms
Southern Europe
Italy Omnitel Vodafone 3 TIM, Blu, Wind
Greece Vodafone 2 Cosmote, Stet Hallas
Portugal Vodafone 2 TMN, Optimus
Spain Vodafone 2 Telefonica Moviles, Amena
Americas
United States Verizon Wireless 5 AT&T Mobile, Cingular Mobile, Nextel Communications,
Sprint PCS, Voicestream Communications
Mexico Iusacell Digital 8 Telcel, CedeTel, Pegaso, Baja Celular Mexicana,
Movitel del Norte, Telefonica Celular del Norte,
Portatel del Sureste, Unefone
Asia Pacific
Australia Vodafone 4 Telstra, Optus, Orange
Japan J-Phone Vodafone 3 NTT DoCoMo, au, Tuka Group
Middle East and Africa
Egypt Vodafone 1 Mobinil
South Africa Vodacom 1 MTN
The Group expects that competition will continue from existing operators as well as from a number of new market entrants following the award of new 3G licences.
Please see “Operating and Financial Review and Prospects – Trend Information”for additional information. The scope of this increased competition, and the extent of the
impact on the results of operations, depends on a variety of factors, the outcome of which is currently uncertain.
Information on the Company continued