TCF Bank 2001 Annual Report Download - page 19

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17
TCF has proven that we are “The Leader In Convenience Banking” in the markets we serve. In fact, many of our competitors have
observed our strategies for providing convenience-based products and services over the years and now have begun to imitate them.
“Totally Free Checking” is an excellent example – TCF has offered it since 1986, when it was a unique concept that immediately became
enormously successful. Although there are now various versions of free checking in the marketplace, TCF still has the best suite of
convenience products and services available – and our Totally Free Checking package is still the best.
One of the foundations of our products and services philosophy is that TCF believes that we must listen to our customers and pro-
vide convenience in the way that they define it. Our customers bank with us at their convenience, whether it is during extended hours
at our traditional or supermarket branches, or via our Automated Phone System, our extensive network of TCF EXPRESS TELLERSM ATMs,
or online at www.tcfexpress.com. In 2001 we implemented several new and innovative products and services: Sunday banking hours
in traditional branches, TCF Totally Free OnlineSM Banking, TCF Express Coin Service,
SM and TCF Express TradeSM online discount brokerage.
Sunday hours in traditional branch locations is a natural extension of TCF’s convenience branch strategy; it allows us to offer our
customers a wider choice of banking locations on a day when most banks are closed. TCF was a pioneer in offering Sunday banking hours
in supermarket branches in 1988 and has offered Sunday banking in some traditional branches since 1997. Enthusiastic customer
response motivated us to extend Sunday hours to most of our 375-branch network during 2001.
TCF Totally Free Online Banking is another customer-driven convenience service. Not only is it free to any TCF checking account cus-
tomer, it’s also quick and easy to sign up for and to use the service. TCF Express Coin Service provides self-service coin-counting;
the customer simply deposits the coins into the counter and takes the receipt to the teller to make a deposit or obtain cash. Non-
customers pay a small fee for the service – another reason for them to open a TCF checking account. TCF Express Trade online is another
service our customers asked for; with it they can easily and securely buy or sell stock online at a very competitive cost.
As both the world and our markets change, TCF will continue to develop innovative new products and services that our customers
want. We are truly “The Leader In Convenience Banking.”
CONVENIENCE
TCF has long been a pioneer in offering customers seven-day-a-week banking with extended hours in supermarket
branches, and Saturday hours in traditional branches. Enthusiastic customer response led us to expand to Sunday
hours in most traditional branches during 2001.