TCF Bank 2001 Annual Report Download - page 15

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13
primary small business product, “Free Small Business Checking,” provides the small business owner with an easy-to-use, economical
checking account along with a free Express Teller Business Check Card. Our bankers offer one-on-one, personal service, and through-
out 2001 we added a number of relationship-based products such as business and home equity loans, deposit and insurance products
to better serve this underserved market. And, consistent with our retail approach, our convenient branch network, ATMs, automated
phone system, and online banking are all available to our small business customers.
TCF’s Small Business Banking Group was implemented in our Minnesota market and our customer base has grown rapidly. We believe
that TCF’s Small Business Banking Group is an excellent example of the innovative spirit at TCF. We will expand this effort in Minnesota
and roll it out to our other banking states in 2002.
Sometimes the best innovations revolve around the simplest ideas. This is the case with one of TCF’s most popular new products. TCF
Express Coin ServiceSM is a self-service coin counting machine located in branches and available to both customers and non-customers.
The service is available free of charge to customers and for a fee to non-customers. TCF customers appreciate the convenience of hav-
ing coins counted free of charge at their convenience, and we believe that many non-customers will see the value of this and other TCF
convenience services and become TCF customers. TCF plans to have TCF Express Coin Service coin counters in most branches by mid 2002.
TCF’s culture of innovation is flourishing; other examples in 2001 are TCF Michigan’s “M Card” campus card banking program with the
University of Michigan, “Chicago Bears Checking,” offered in partnership with the Chicago Bears football team and, in the face of record
refinancing, a unique and highly effective targeted marketing campaign for home equity loans. The double-phone minutes loyalty pro-
gram offered through our popular TCF Express Phone CardSM continued to increase visibility and usage of the TCF Express Card.
Innovations must be a company-wide spirit, nurtured every day, to be successful. We will continue to foster the innovative spirit
at TCF in 2002 and beyond.
One of TCF’s most innovative marketing
campaigns in 2001 generated both
local and national media coverage. In a
unique and eye-catching campaign, dozens
of brightly wrapped Volkswagen®Beetles,
touting TCF’s Express Check Card, were
driven throughout the streets and over the
freeways of Minneapolis and St. Paul.