TCF Bank 2000 Annual Report Download - page 18

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We believe that de novo expansion is less expensive and more profitable in the long run compared with acquisitions. Over the past
10 years our consistent de novo strategy has paid off; TCF has 352 branches in six states. We plan to open 30 to 40 additional branches
in 2001. Despite industry trends to the contrary, TCF has focused on providing customers with convenient branch locations and extended
hours. This has helped us expand our customer base significantly. We have added 359,000 checking customers since January 1, 1998.
Our largest and most recent expansion effort has been in partnership with Jewel-Osco®in the ŒLakeshore Region• spanning the Chicago
to Milwaukee corridor. Over 75 percent of Chicago households shop at Jewel a minimum of once per month. Jewel has consistently main-
tained an estimated 38 percent market share of the more than 8,000,000 plus Chicagoland household population. Jewel's presence
provided us with immediate brand recognition for TCF and access to their over 2,000,000 Jewel Preferred customer households.
One key to making supermarket banking a success is partnering with a grocery store group that understands the value of having
a bank in their stores. Both of our largest supermarket partners, Jewel-Osco and Cub®Foods, have demonstrated a strong commit-
ment to our partnerships.
Another key to successful supermarket banking is providing customers with the innovative products and services they need in a
timely, convenient way. Having the right product mix enhances TCF's strong sales efforts and maximizes the percent of market share
we can attract. Once a customer has opened one TCF account, we have had excellent results selling additional products and services.
A third key to successful expansion in supermarket or brick and mortar branches is understanding the infrastructure required to
support the branches and provide convenient customer service. We are available for our customers seven days a week, 12 hours a day,
360+ days a year. We encourage our customers to come in and see our representatives whether it is to make a deposit, open a new
account or resolve a question.
Within the next few years we anticipate that our de novo supermarket branch expansion will slow down and that our expansion
strategy will move more towards traditional brick and mortar branches. We believe there are excellent opportunities for this type of
expansion in all of our states.
TCF will continue de novo expansion in all of our states during 2001. We are committed to being the most convenient bank in each
of our markets.
D E N O V O E X P A N S I O N
16
TCF
D E N O V O E X P A N S I O N 2
With 168 branches open at year-end
2000, TCF had the second largest
bank branch network in the
Chicagoland area.
nd
largest network