Foot Locker 2009 Annual Report Download - page 9

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Highly Recognized and Well Respected Our store and
Internet site brand banners are highly recognized and well respected in the global markets where we
operate. The strength of our brand banners is reflected in the loyalty of our customer base –
a consumer who looks to us first when seeking the latest in athletic footwear and apparel.
Focused on Differentiating We are focused on differentiating
our brand banners through innovative marketing, customized merchandising programs
and unique store environments that showcase the distinct styles that each carries. The
successful implementation of this strategy will allow us to broaden our customer base while
maintaining the loyalty of our existing customers.
House of Brands Each of our businesses uses a “house of brands”
strategy – meaning that we merchandise our stores, websites and catalogs with athletic
products manufactured by industry-leading suppliers with well-known brands to meet the
demands and satisfy the needs of a particular customer segment. We also differentiate our brand
banners from the competition by offering our customers an assortment of proprietary athletic
apparel that we design and have manufactured to our specifications.
The strength of our brands is reflected
in the loyalty of our customer base.
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