Foot Locker 2009 Annual Report Download - page 27

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PART II
Item 5. Market for the Company’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities
Information regarding the Company’s market for stock exchange listings, common equity, quarterly high and
low prices, and dividend policy are contained in the ‘‘Shareholder Information and Market Price’’ note under
‘‘Item 8. Consolidated Financial Statements and Supplementary Data.’’ On February 16, 2010, the Company’s Board
of Directors approved the extension of the Company’s 2007 common share repurchase program for an additional
three years in the amount of $250 million.
Item 6. Selected Financial Data
Selected financial data is included in the ‘‘Five Year Summary of Selected Financial Data’’ note in
‘‘Item 8. Consolidated Financial Statements and Supplementary Data.’’
Performance Graph
The following graph compares the cumulative five-year total return to shareholders on Foot Locker, Inc.’s
common stock relative to the total returns of the S&P 400 Retailing Index and the Russell 2000 Index.
Indexed Share Price Performance
0
20
40
60
80
100
120
140
160
1/29/05 1/28/06 2/3/07 2/2/08 1/31/09 1/30/10
(%)
Foot Locker, Inc. S&P 400 Retailing Index Russell 2000
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Business Overview
Foot Locker, Inc., through its subsidiaries, operates in two reportable segments — Athletic Stores and
Direct-to-Customers. The Athletic Stores segment is one of the largest athletic footwear and apparel retailers in
the world, whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, and
CCS. The Direct-to-Customers segment reflects CCS and Footlocker.com, Inc., which sells, through its affiliates,
including Eastbay, Inc., to customers through catalogs and Internet websites.
The Foot Locker brand is one of the most widely recognized names in the market segments in which the
Company operates, epitomizing high quality for the active lifestyle customer. This brand equity has aided the
Company’s ability to successfully develop and increase its portfolio of complementary retail store formats,
specifically Lady Foot Locker and Kids Foot Locker, as well as Footlocker.com, Inc., its direct-to-customers
business. Through various marketing channels, including television campaigns and sponsorships of various
sporting events, Foot Locker, Inc. reinforces its image with a consistent message; namely, that it is the
destination store for athletically inspired shoes and apparel with a wide selection of merchandise in a full-service
environment.
9