Experian 2012 Annual Report Download - page 51

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49
GovernanceBusiness reviewBusiness overview Financial statements
Making Corporate Responsibility
our responsibility
The term Corporate Responsibility can
be a barrier to individuals taking their own
responsibility and so the focus at Experian
is on:
•Embedding a concern for the social
context of what we do and bringing this to
the fore in business decisions;
•Focusing our community programme by
giving it a business link; using our talent,
skills and services to benefit society, as
well as our funds;
•Innovating for social benefit, creating
sustainable products that have a long
term social payback; and
•Consulting with our stakeholders to
ensure we are getting things right.
Embedding awareness of our
social context
This year has seen a significant step forward
in embedding a concern for the social
context of our business. An illustration of
this has been CR function involvement in
preparations for the annual global senior
management conference for leaders, which
is taking place in Mumbai, India. In groups
of ten, all 150 delegates are taking part in an
experience to provide them with a taste of
the social issues our Indian business faces.
They will then be challenged to see how
these translate into social issues in their own
regions and discuss how Experian should,
or could, address them. Partnering with
Common Purpose, an NGO with a history
of success in transformational business and
third sector engagement, will give Experian’s
leadership an opportunity to become agents
for change in their own business areas.
A responsibility to society also infused
the development of our Employee Deal,
the shorthand term for the informal
contract between employee and employer.
Experian employees provided feedback
that community engagement is an
important part of what motivates them.
The Head of Global CR was involved in this
development work and it formed one of the
six responsibility objectives.
The development of a cultural identity was
a high priority for us in 2012 and the CR
function also influenced this programme,
called ‘Heart of Experian’. Consideration
for the communities in which we’re
based and serve comes through in all
the communications and the six wider
responsibilities relate directly to the three
strands of our ‘Core DNA’, Connect, Protect
and Create.
Using our skills, talents and services
to benefit society
Our central funding to support regional
community initiatives is primarily focused
on projects addressing financial education
and encouraging entrepreneurship, and
creates projects that have a strong link to our
business focus. This year 82% of our central
funds allocated to the regions were spent on
such projects.
Increasingly we are also looking at our
community impacts: how many people do
we reach through our financial education
programmes, how do we measure how
these projects change their lives. Our North
America region has become expert at large
scale interactions, using webinars to reach
individuals, conferences to train teachers,
partnerships with consumer groups to seek
out the hard to reach. The CR report this year
details some of this scale for the first time.
Meanwhile our Serasa Experian business
is very focused on the numbers of people
reached, but also measures how its
smaller scale impacts are actually making
a difference. Over the six months of their
financial education course, they show
how many people begin to make provision
for themselves and save, and how many
develop the means to pay off debts on a
monthly basis.
Community investment
20121
US$’000s
20111
US$’000s
Funds from Experian plc 981 1,076
Financial donations from Experian subsidiaries 941 1,196
Employee time volunteered2505 471
Gifts in kind 166 250
Management costs 274 217
Total from Experian 2,867 3,210
As % of Benchmark PBT 0.25% 0.34%
Employee fundraising 815 617
Total value of all giving 3,682 3,827
As % of Benchmark PBT 0.33% 0.39%
1. The community data has not been re-presented to take account of discontinued operations.
2. Excludes time volunteered outside normal working hours on Experian projects.