Experian 2012 Annual Report Download - page 19
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17 Experian Annual Report 2012 Business overview
AAA wanted to ensure
that its members had
access to the right
tools for protecting
their identity.
Interactive success story: An enduring partnership with the Automobile Club of Southern California
AAA is one of our highly valued affinity partners here at Experian
Interactive. These are organisations we partner with to offer their
customers the security and convenience of being able to monitor
and manage their credit and identity.
For more than a century, AAA auto clubs have been providing
members with safety, security and peace of mind. It’s a history that’s
rooted in roadside assistance, but that today covers a wide range
of insurance, travel and other services for over 53 million members
throughout the USA and Canada.
Our partnership with AAA began in 2008, when identity theft was
recognised as one of the country’s fastest growing crimes. More
than nine million Americans now fall victim to the crime each year,
which is why AAA wanted to ensure that its members had access to
the right tools for protecting their identity and for quickly managing
any issues that might arise.
The identity theft monitoring product we offer to AAA members
includes daily monitoring of a member’s credit report, with email
alerts when a key change is detected. There’s also a co-branded
monthly ‘all clear’ email sent out if no critical changes occur and
the added protection of identity theft insurance. If something does
go wrong, members have the personal support of one of our Fraud
Resolution Agents.
At AAA, every decision is centred on how it will benefit the member,
which has helped foster exceptional loyalty. AAA lives by the motto
“we do the right thing because it is the right thing to do” and this
philosophy has extended to our own partnership, where we’ve
invested time understanding AAA’s unique culture and seeing at
first hand how their call centres truly support each member.
We’re proud of the role we play in helping AAA create members for
life. It’s a growing partnership and AAA certainly keeps us on our
toes! We know it’s their reputation that’s at stake as much as ours
and I think that’s why the partnership continues to flourish.
Hazel Dulla
Experian Interactive
North America
Governance Financial statementsBusiness reviewBusiness overview