Experian 2012 Annual Report Download - page 20
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18 Experian Annual Report 2012 Business overview
Culture – generating a sense of pride
Building a strong cultural identity has
become a top priority for us. In 2011, we
initiated a project called the Heart of
Experian, to enable us to further identify our
purpose and a way to express the ties that
bind our organisation together wherever
we are in the world and whatever we do.
We further set out to define three words
that would express our convictions, how we
behave and what we believe, in other words
our ‘Core DNA’.
In April 2012, we introduced this new way
of articulating what Experian stands for in
the eyes of our employees, our clients, our
investors, and the communities we serve.
The three words we chose to represent our
‘Core DNA’ are: Connect, Protect and Create.
Connect, Protect and Create, symbolise the
way we work, what we believe, and what
we are about. In communicating our Core
DNA we identified stories across all parts of
Experian globally to bring these to life.
To further infuse our Core DNA into
everything we do, we have instigated
several global projects relating to people,
processes and systems. One example is the
Ambassador Programme, where employees
from all levels and areas of Experian act as
cultural ambassadors to generate energy and
excitement right at the heart of Experian.
Our people, our strength
Building a strong culture and effectively managing and deploying the talents of
employees on a global basis are essential to the successful execution of Experian’s
growth strategy. Our objectives are to build a strong and sustainable talent pool so as
to establish a dynamic and inspirational work environment that will attract and retain
the best people.
Connect
‘Connect’ is about how our employees
work together across the world to make a
difference for our clients by helping them
to connect successfully with their own
customers. It’s also about how we combine
many different items of data to drive millions
of decisions each day and how we connect
with the communities of which our business
is a part.
Meet Project Tiger member and Business
Consultant Suebie Wong, based in Hong Kong.
Suebie takes us through the challenges and
highlights of how 20 people from five different
countries, speaking multiple languages
recently connected to help high-profile
Standard Chartered Bank implement a
successful solution.
Find out more about the Heart of Experian
and read Suebie’s story on Zoom.