Experian 2012 Annual Report Download - page 10

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8 Experian Annual Report 2012 Business overview
We have five strategic goals
And three financial objectives
How we’re getting there
Our vision is for Experian’s people, data and technology to become a necessary
part of every major consumer economy. We are committed to driving long-term
shareholder value by focusing on data and analytics, driving profitable growth and
optimising capital efficiency.
Extend our global lead in credit information and analytics
Create successful businesses in new customer segments
Build large-scale operations in our major emerging consumer economies
Become the global leader in digital marketing services
Become the most trusted consumer brand for credit information services and identity protection
Deliver sustainable mid-to-high single digit organic revenue growth
Maintain or improve EBIT margins
Convert at least 90% of EBIT into operating cash flow
All of which are underpinned by our six corporate responsibilities
Use and protect
data properly
Inform and empower
consumers
Create social and economic
benefit through Experian’s
products and services