DHL 2011 Annual Report Download - page 95

• Offering green solutions: Our GoGreen products and services o er customers the
opportunity to improve their green balance sheet. Using carbon certi cates from
climate protection projects, they can o set the emissions that result from their ship-
ments.  ese products are available in our mail, parcel and express business in more
than  countries (previous year: ). In our logistics business, GoGreen is available
worldwide. Furthermore, in our  ,  division we o er
the Carbon Dashboard, which enables customers to see the  emissions along
their entire logistics chain, a tool that will help them improve their carbon e ciency.
• Demonstrating leadership: At the global level, we are working towards a reason-
able framework for pricing  as well as standards for measuring carbon dioxide.
We advocate investment incentives for carbon-e cient solutions and related
research projects. We are one of the founding members of the Aviation Initiative
for Renewable Energy in Germany , which promotes the use of renewable
energy in aviation in Germany. We have also played a signi cant role in driving the
European alliance to make fuel consumption in road transport more trans parent.
Similar initiatives have been started in China and India; other Asian countries
will follow.
GoHelp – three areas of disaster management
We leverage our global presence, logistics expertise and the commitment of our
employees for our disaster management initiatives. We engage in three areas to help people
in disaster-prone regions: disaster preparedness, disaster response and recovery.
 e Get Airports Ready for Disaster  programme prepares local author-
ities and airport sta for possible disasters. Our  Disaster Response Teams  s
provide support on the ground when disaster strikes.  e Group’s We Help Each Other
 fund enables employees to donate money for colleagues a ected by a natural
disaster. We provide the support as part of the  and  programmes in co-
operation with the United Nations , free of charge.
In the year under review, we ran  training programmes together with the 
Development Programme in Bangladesh and Indonesia. Further training programmes
are planned in  in Asia and South America.
Our  s are backed by a pool of more than  trained employees around the
world who are ready to deploy in an emergency within  hours. In  our teams
deployed twice: for the earthquake in New Zealand and the  oods in El Salvador.
In  around  employees from the United States, Japan, Poland,  ailand and
New Zealand, amongst others, received  nancial assistance from the  fund.
dp-dhl.com/en/responsibility/
society.html
Deutsche Post DHL Annual Report 
Group Management Report
Non-Financial Performance Indicators
Corporate responsibility
89