Yahoo 1998 Annual Report Download - page 9

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independence
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Whether they’re using Yahoo! from
home or work, people know they
have unprecedented freedom of
choice. Yahoo! remains one of the
only independent comprehensive
resources on the Web. Non-exclusive
relationships with content providers
allows Yahoo! to provide a wide vari-
ety of unbiased news and informa-
tion. Consumers benefit because
there is no singular corporate influ-
ence behind the information and
promotions. Merchants and advertisers
benefit because they know that their
products and services will be posi-
tioned on a level playing field.
People come to Yahoo! from any-
where in the world, with the confi-
dence that their experience will
always be integrated and reliable.
Different properties on Yahoo! are
becoming increasingly interdepen-
dent as users demand more and
more from the Web. Every feature
on Yahoo! is planned and reviewed
by a local team to assure that it is
appropriately indexed and integrated
with other properties. The same
standards apply to branded proper-
ties in countries and languages
across the globe. Yahoo! bridges the
gap between cultures, norms, and
languages for people everywhere,
developing a truly global networked
community.
Yahoo! evolves in direct proportion
to the Internet, because it is a
reflection of the Web itself. As new
usage patterns and sites appear,
Yahoo! is the one place to see it all
happen. Yahoo!’s entrepreneurial
staff pioneers new ways of thinking
about how the Web will enhance
the lives of the millions of people
who will be coming online in the
near future.