Yahoo 1998 Annual Report Download - page 12

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SELL IT.At the grand opening of
her online store, a merchant is sur-
prised that the first order comes in
from another continent. ”A friend
emailed me about your wonderful
coffee beans the new customer
says. A successful business knows
how to find customers, and target
products to their needs.Through
Yahoo!, merchants of any size can
find new customers who are nor-
mally difficult to reach: people at
work, in a different country, or on
the road. Yahoo!’s fusion of retail
and marketing opportunities gives
merchants a single place to go to
build, promote, and transact their
business online.
any
place
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