Yahoo 1998 Annual Report Download - page 18

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we are providing a powerful platform for sellers to reach Yahoo!’s millions of
users. We unveiled a major new online shopping service, Yahoo! Shopping
(http://shopping.yahoo.com), that leverages our June 1998 acquisition of Viaweb
to provide consumers with an integrated shopping experience and deliver qual-
ified buyers to merchants. Yahoo! Shopping, which featured more than 3,500
merchants and more than 3 million products in 1998, has received accolades
from buyers and sellers alike. Our offerings in commerce now also include
Yahoo! Auctions, Yahoo! Classifieds, Yahoo! Employment, Yahoo! Real Estate,
and Yahoo! Autos.
We also introduced a suite of Web solutions to address the needs of the growing
number of small businesses and merchants conducting business online. Yahoo!
Small Business (http://smallbusiness.yahoo.com) is a comprehensive online
resource to help business professionals and entrepreneurs compete, including
dynamic news, content, and communities. Yahoo! now enables small businesses
to create, host, manage, and promote their online businesses. Yahoo! Connected
Office (http://connected.clubs.yahoo.com/office) allows companies to create
their own internal communication hub and Intranet, including private commu-
nications tools.
As we expanded our comprehensive global branded network of Web properties
and grew our audience throughout the year, we expanded the extensive suite
of integrated marketing services we offer our growing set of advertisers and
merchant partners, and are well positioned as dollars spent on Web advertising
and electronic commerce grow. During the fourth quarter, we expanded
Yahoo!’s leading direct marketing services through our acquisition of Yoyodyne
Entertainment, Inc., a leader in Internet permission-based, direct marketing.
Yoyodyne’s direct marketing services are now available as a component of
Yahoo!’s extensive suite of advertising and merchant services, enabling us to
offer our clients even greater options, including banner advertising, sponsor-
ships, promotions, merchandising, placement and distribution, direct marketing
and member acquisitions, hosting, and transactions.
We further executed on our “Yahoo! Everywhere” strategy. We have remained
open with regard to how users get their physical access to the Web and to what
physical device they use, and have been aggressive in striking distribution
relationships with a range of PC, access, and device providers to this end. In
fact, already in the first quarter of 1999, we have entered significant distribu-
tion agreements with Gateway, IBM, Hewlett-Packard, and Toshiba, making
Yahoo!’s personalized services available on the desktop and/or keyboard of PCs
worldwide. Our goal has always been to make Yahoo! available to users of any
device, from any access point, at any time.
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