Yahoo 1998 Annual Report Download - page 23

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web users (millions)
300
350
250
200
150
10 0
50
0
97 98
Source: IDC, March 1998
99 00 01 02
worldwide
projected
131.6
97.3
68.7
170.1
227.7
319.8
(billions)
400
300
200
10 0
50
25
0
98 99 00 01 02
webcommerce
projected worldwide
Source: IDC, March 1998
$425.7
$237.2
$133.0
$67.1
$32.4
34 35
32
30
33
28
31
26
29
24
27
22
25
20
23
18
21
19
36 37
38 39
(billions)
8
6
4
2
0
98 99 00 01 02
advertising market
projected worldwide
Source: Jupiter, January 1999
$4.4
$5.8
$7.7
$3.0
$1.8
web
The Web has become a mainstream
part of the world‘s cultures and
economies. Yahoo! is successfully
scaling its operations to meet the
growing demands of advertisers,
merchants, and consumers.