Yahoo 1998 Annual Report Download - page 22

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•Audience: Over 50 million Unique Users Worldwide
•Usage: Over 15 billion Page Views during Q4 1998
•Properties: 57, including 15 International
•Advertising/Merchants: 2,225 during Q4 1998
•Content Partners: Over 300
Yahoo! today
•Advertisers/Merchants 2,225 1,700
•Revenue/Customer $34,000 $16,000
•Average advertising
contract length (days) 145 118
•Customers > 10% revenues 00
•Top 10 customers
(% of revenues) 24% 26%
advertisingstatistics
leadership
average daily page views
Yahoo! (millions)
dec
96 mar
97 jun
97 sep
97 dec
97 mar
98 jun
98 sep
98 dec
98
0
50
10 0
200
150
Yahoo! Excite Lycos Infoseek
Source: company reports
34 35
32
30
33
28
31
26
29
24
27
22
25
20
23
18
21
19
36 37
38 39
Q4 1997Q4 1998