Yahoo 1998 Annual Report Download - page 19

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Please find page 19 of the 1998 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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what’s ahead?
You can expect 1999 to be another year of exciting developments. We are in a
market that is big and getting bigger. The number of Internet users and the
dollars spent on Web advertising and online commerce is projected to continue
growing. We will continue to execute on our strategy to be the one place any-
one needs to go to find and get connected to anything or anybody, on a global
basis, regardless of what device or access is used.
Since the founding of Yahoo!, we have been aggressive in partnering globally
with leading suppliers of technology, content, merchant services, and commu-
nication services. Over the past year and a half, we have also successfully
developed the process of acquiring and integrating other companies. We have
acquired six companies in that time and have successfully integrated all of
them into Yahoo!. Developing this expertise has been a key internal goal and
one which should serve us well in aggressively growing our business in the
future of this highly competitive industry. During 1999, we plan to continue to
make acquisitions that make good strategic and financial sense. We also will
continue to invest in key international areas to leverage and extend our already
strong position and increase share in those markets.
In online commerce and shopping, you can expect to see us extend aggressively
by broadening and deepening the range of consumer buying, transaction, and
fulfillment services we provide across all major categories. You can also expect
us to broaden the full line of direct marketing services we already provide our
advertisers and merchant partners.
With an enormous base of loyal users, Yahoo! is positioned to leverage the
power of the Internet and be one of the most important global, comprehensive,
branded Web networks in the years ahead. We will continue to manage the
business carefully while fortifying the strong Web platform we’ve built over
the past four years. We are building a large business and strongly believe that
by putting our users first and delivering the best Web experience available, our
users, partners, employees, and shareholders will all benefit. The growth and
success of our business to date would not be possible without all of you, and I
want to thank you for your continued support. We look forward to the next year!
Timothy Koogle
Chairman and CEO
March 25, 1999
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