WeightWatchers 2009 Annual Report Download - page 7

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A critical strategy of the Company is in fi nding ways
to keep members engaged longer, thereby increasing
their weight loss success. In this regard, our Monthly
Pass commitment plan continues to deliver high
returns, with high penetration rates in each market it
has been introduced. The success of Monthly Pass in
every country in which we have launched it has
been gratifying.
In 2009, we also began an effort to revitalize our
retail footprint by leveraging the diffi cult economy
to upgrade locations and to undertake a redesign
of our North American fi xed location centers.
Specifi cally, this included developing designs
to improve the functionality of the retail center,
making our centers more welcoming and shopable,
addressing member concerns more thoroughly,
and creating a more modern feel to our brand.
Early results from our prototype centers have been
very positive, and we look forward to rolling out the
new design across our North American operations
beginning in 2010.
To further improve the member experience in our
meetings business, we are making strides in building
a larger base of top-performing leaders. We increased
our focus and investment on the training of our service
providers. This included increasing the number of
training sessions provided, advancing the quality of
our training, and adding online components to further
supplement the program.
Throughout 2009, we continued to make signifi cant
investments in software development for our internet
offerings for both the benefi t of our Weight Watchers
Online subscribers as well as the benefi t of meetings
members using Monthly Pass. Our technology
team continued to focus on improving our internet
products’ functionality to increase usage, mobility
and fl exibility. Our mobile initiatives focus on enabling