WeightWatchers 2009 Annual Report Download - page 22

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Please find page 22 of the 2009 WeightWatchers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Select current licensees and endorsees include:
LICENSEES AND ENDORSEES PRODUCTS/CATEGORIES
United States
Applebee’s .......................... Select Applebee’s Menu Items
Bimbo Bakeries ....................... Fresh Bread
Boca ............................... Frozen Meat Alternatives
Conair .............................. Scales
Dawn Foods ......................... Sweet Baked Goods
General Mills ........................ Green Giant Frozen Vegetables and Progresso
Light Soups
Gilsa ............................... Yogurt
Greencore ........................... Chilled Meals
Kraft Foods .......................... Certain JELL-O Gelatin Products
Morrison’s ........................... Hospital Cafeteria Menu
Schreiber Foods ...................... Cheese
Wells Dairy .......................... IceCream Novelties
United Kingdom
Finsbury Food Group .................. Cakes
Greencore Prepared .................... Ready to Eat Meals
Warburtons .......................... Bread
Yoplait ............................. Yogurt
Continental Europe
Campofrio Group ..................... Meats
COOP .............................. COOP “Healthy for You” Range
Kuhlmann ........................... Salads and Sauces
Marie Frais .......................... Chilled Meals, Salads and Quiches
Senoble ............................. Yogurt
Trendmeal ........................... Chilled Meals
Australia and New Zealand
Conair .............................. Scales
Fonterra ............................. Yogurt and Desserts
Tasti ............................... Breakfast Cereal and Bars
We ask each of our licensees to include on their packaging information about our services and our products,
such as our toll-free numbers and a URL for WeightWatchers.com. This marketing and promotional support
reinforces the value of our brand.
Our licensing and endorsement arrangements give us access to weight-conscious consumers through
products sold at retail and increase the awareness of our brand. We continue to believe there are significant
opportunities both in the United States and internationally to take advantage of the strength of the Weight
Watchers brand and our other intellectual property through additional licensing and endorsement arrangements.
Weight Watchers Magazine
Weight Watchers magazines are published in most of our major markets. In the United States, Weight
Watchers Magazine is an important branded marketing platform that continues to show strong circulation and
advertiser acceptance. As of fall 2009, our U.S. magazine had a readership of 10.8 million, according to
MediaMark Research, Inc., an industry tracking service. In addition to generating revenues from subscription
sales and third-party advertising, Weight Watchers Magazine also reinforces the value of our brand and serves as
a powerful tool for marketing to both existing and potential customers.
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