WeightWatchers 2009 Annual Report Download - page 4

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Please find page 4 of the 2009 WeightWatchers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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undertook several initiatives focused on improving the
programs that we offer, rethinking the presentation
of the Weight Watchers brand and fi nding new, more
convenient ways to reach consumers.
In North America, we kicked off 2009 with the launch
of our new program Momentum™ – a simple, holistic
approach that combines many of the best elements
of our previous programs. Momentum provides
resources that educate and address different factors
that can lead to weight gain as well as strategies to
change certain habits to achieve a more satisfying
lifestyle. It teaches members easy ways to incorporate
weight loss into their busy lives, such as how to eat
smarter portions, feel less hungry, and stay in control
of their eating habits, with the ability to conveniently
customize the plan into one that works best for them.
Our U.K. and Australian businesses launched similar
programs in early 2009 while our Continental European
businesses worked hard on an even bigger new
program which was launched at the end of the year.
One key ingredient of the Momentum program is an
emphasis on tackling physical hunger head-on by
helping people identify foods that can keep them
satisfi ed for longer, which leads to successful and
sustainable weight loss. Putting a face to hunger, we
introduced our new advertising campaign featuring
“Hungry” – an orange monster personifying the inner
urges of hunger that can so often lead to frustration
and straying from a weight loss plan. Instead of feeling
deprived, Momentum is about listening to hunger
signals, identifying triggers of emotional eating and
ultimately ingraining the action of making healthier
choices into our lives. The advertising campaign was
entertaining, had strong breakthrough and resonated
well with consumers.
Throughout 2009, we continued
to make signifi cant investments
in software development for our
internet offerings.
[THIS PAGE, LEFT TO RIGHT ]
U.S. website enhanced to include social networking features;
U.S. meetings materials, featuring the new MomentumTM program
[OPPOSITE PAGE ]
The Weight Watchers iPhone® App, released in the U.S. in 2009