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UNITED STATES CELLULAR CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
NOTE 8 LICENSES AND GOODWILL (Continued)
Goodwill
Year Ended December 31, 2010 2009
(Dollars in thousands)
Assigned value at time of acquisition .................... $494,737 $494,279
Accumulated impairment losses in prior periods .......... — —
Balance, beginning of period .......................... 494,737 494,279
Impairment ..................................... — —
Acquisitions ..................................... — —
Other ......................................... — 458
Balance, end of period .............................. $494,737 $494,737
See Note 1—Summary of Significant Accounting Policies and Recent Accounting Pronouncements for a
description of accounting policies related to licenses and goodwill.
2010 Impairment Assessment
In 2010, U.S. Cellular completed the required annual impairment assessment of its licenses and goodwill
in the fourth quarter. The assessment resulted in no impairment of goodwill or licenses.
2009 Impairment Assessment
In 2009, U.S. Cellular completed the required annual impairment assessment of its licenses and goodwill
in the fourth quarter. The assessment resulted in no impairment of goodwill and an impairment loss of
$14.0 million on licenses. The entire impairment loss relates to licenses in developed operating markets
(built licenses).
2008 Impairment Assessment
In 2008, U.S. Cellular completed the required annual impairment assessment of its licenses and goodwill
as of April 1. As a result of the deterioration in the credit and financial markets and the decline of the
overall economy in the fourth quarter of 2008, U.S. Cellular performed an interim impairment assessment
of licenses and goodwill as of December 31, 2008. The assessment resulted in no impairment of
goodwill and an impairment loss of $386.7 million on licenses. Of the $386.7 million, $330.6 million
related to licenses in developed operating markets (built licenses) and $56.1 million related to licenses
that are not being utilized (unbuilt licenses).
56