US Cellular 2010 Annual Report Download - page 6

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Serving Our Communities
U.S. Cellular is committed to making a positive
impact on the areas across the country that our
customers and associates call home. Quality
education for children is essential to creating
vibrant and engaged communities, and in 2010,
we contributed more than $2 million for schools
and classroom projects nationwide through two
grassroots programs—Calling All Teachers and
Calling All Communities—demonstrating that
we serve more than individual customers, we
serve communities.
4 U.S. Cellular
Looking Forward
We are building on our heritage of customer
satisfaction and the differentiating power of
The Belief ProjectSM platform to drive customer
and revenue growth. We’re aiming higher than
simply “satisfied”.
As a U.S. Cellular customer, you can expect
outstanding service and value, and we’re making
sure that our marketing, media and sales
strategies effectively communicate our value to
potential customers. We’re also leveraging our
most important asset—our loyal customers—
to promote word-of-mouth advocacy that
attracts new customers.
Smartphones are becoming “essentials” for
many consumers, and we’re meeting their
needs—and keeping our lineup competitive—
with at least 13 Android®, BlackBerry® and
Windows® smartphones in 2011, at a variety of
prices. U.S. Cellular customers have the highest
network satisfaction of any major carrier, and
we aim to keep it that way by launching 4G/LTE
in our markets.
As we seek to improve profitability, we’re
investigating potential new revenue streams,
and actively improving our cost structure.
At the same time, we’re moving ahead quickly
on the next phases of our strategic initiatives,
to increase customer understanding, and enable
more efficient development and delivery of
high-quality services and products.
We’re excited about the opportunities ahead
for U.S. Cellular. We understand the challenges,
and we believe that by increasing awareness
of our customer satisfaction strategy, driving
smartphone sales and improving operational
efficiency, we can compete effectively and
improve profitability.
Thank you to the 9,000 associates of
U.S. Cellular for your focus during the leadership
transition and one of the biggest program
launches in the company’s history. Thank
you also to our shareholders and debt holders
for your confidence in U.S. Cellular’s long-
term vision.
Sincerely,
Mary N. Dillon LeRoy T. Carlson, Jr.
President and Chairman
Chief Executive Officer
Uniting Around Results
U.S. Cellular’s passionate and dedicated
associates are the heart of our company, and
together we create an environment that values
ethical practices, diverse perspectives and
business performance. We call this the Dynamic
Organization. The Dynamic Organization
business model has four equally important
elements—leadership excellence, associate
passion, customer advocacy and superior
results—that together create continuous
renewal and improvement.