Red Lobster 2007 Annual Report Download - page 13

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11
&
StrongBrands
Ensuring Darden is a special place – a place everyone wants to
be part of – is how we develop and sustain strong brands; brands
that create an emotional connection with our employees and
guests; brands that promise a unique and satisfying guest
experience and then deliver on those promises every day.
At our core, Darden has two strong brands in Red Lobster
and Olive Garden. Both are market-share leaders, combining
value with broad demographic appeal. Olive Garden is one of
the strongest brands in casual dining. Throughout scal 2007,
we accelerated Olive Garden’s unit growth, opening 32 net new
restaurants. Olive Garden also continued to outpace the industry
in sales at its existing units with its 51st consecutive quarter of
U.S. same-restaurant sales growth. At Red Lobster, we continue
to improve our guest experience and strengthen restaurant-level
returns while working to broaden appeal of the brand, positioning
the business for future new restaurant growth.
Bahama Breeze provides a dierentiated guest experience,
featuring fresh, Caribbean-inspired food and handcrafted beverages
that make the brand relevant for a wider variety of occasions, while
improving guest satisfaction and brand profitability. As a result,
Bahama Breeze is taking the necessary steps now to restart new
restaurant growth by early scal 2009.
Seasons 52 is a fresh grill and wine bar that oers a seasonally-
inspired menu featuring fresh, delicious food with fewer calories
than similar restaurant meals. Results in our rst seven restaurants
have been strong, and we are preparing for a disciplined expansion
of the business.
Our strategy is to be a multi-brand growth company. As
consumer tastes evolve, we will aim to ensure that our core brands
remain vibrant, relevant and compelling. Also, by meeting new
consumer needs through additional new brands, we will strive to
capture the long-term growth opportunity in casual dining.
LOYAL GUESTS