Red Lobster 2004 Annual Report Download - page 4

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Bahama฀Breeze
Now in its ninth year, Bahama Breeze offers guests a
refreshing escape from the ordinary with its unique
combination of Caribbean-inspired cuisine, tropical
drinks, upbeat atmosphere, and live music. Bahama
Breeze had sales of $176 million in fiscal 2004, and now
operates 32 restaurants in 19 states, with average annual
sales per restaurant of $5.2 million (on a 52-week basis).
Olive฀Garden
Olive Garden is the largest casual, full-service Italian
restaurant company in the world, with 537 restaurants in
47 states and six in Canada. Now in its 21st year, Olive
Garden has posted 39 consecutive quarters of U.S. same-
restaurant sales growth, and sales totaled $2.2 billion in
fiscal 2004, with average annual sales per restaurant of
$4.1 million (on a 52-week basis).
Smokey฀Bones฀Barbeque฀&฀Grill
Combining two of America’s favorite pastimes – barbeque and
sports – Smokey Bones Barbeque & Grill is Darden’s fastest-
growing concept. Since its debut in 1999, Smokey Bones
has aggressively expanded to 69 restaurants in 18 states as
of the end of fiscal 2004. Sales nearly doubled in fiscal 2004
to $174 million, with average annual sales per restaurant of
$3.2 million (on a 52-week basis).
Red฀Lobster
A pioneering concept that helped reshape the dining habits
of a nation, Red Lobster has been the market leader in the
seafood casual dining segment since 1968. Today, Red
Lobster has 649 restaurants in the United States and 31 in
Canada. Red Lobster’s fiscal 2004 sales were $2.4 billion
and average annual sales per restaurant were $3.6 million
(on a 52-week basis).
OPER AT ING฀COMPA NY฀OV ERVIE WS
New฀Business฀Development฀
With the development of Olive Garden, Bahama Breeze and Smokey Bones, our New
Business team has an impressive track record of creating exciting casual dining concepts.
In 2003, the team’s newest creation, Seasons 52, opened in Orlando, Florida. Now in its
test phase, Seasons 52 is a casually sophisticated fresh grill and wine bar with seasonally
inspired, nutritionally balanced menus and an extensive international wine list.