Red Lobster 2004 Annual Report Download - page 2
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Please find page 2 of the 2004 Red Lobster annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.OURSTRATEGICBUILDINGBLOCKS
AcriticalpartofDarden’sfoundationisourstrategicframework,which
consistsoffourstrategicimperativesandtwostrategicenablers.Forthe
pasttwoyears,wehavefeaturedoneoftheCompany’sstrategicbuilding
blocksinourannualreporttoshareholders.WebeganwithCulinaryand
BeverageExcellence,whichhighlightedourcommitmenttonotonlycontin-
uallyimprovingandinnovatinginthiscriticallyimportantpartofourbusiness,
butalsotoredefiningculinaryandbeverageexcellenceincasualdining.
Lastyear,wefeaturedServiceandHospitalityExcellence,underscoring
ourfundamentalrecognitionthattherestaurantbusinessisaboutcreating
greatexperiences,notjustgreatmenuofferings.Ourgoalistoestablish
andsustaintheindustry’sveryhighestserviceandhospitalitystandardsas
definedbycasualdiningguests.Thisyearwefocusonathirdstrategic
imperative,LeadershipExcellence.Toachieveourultimategoal–tobe
thebestincasualdiningnowandforgenerations–wemusthaveleaders
throughouttheCompanywhoinspireintheirteamsagreatpassionand
enthusiasmforpeople,restaurantsanddining.
Thesestrategicimperativesarejoinedbyafourth–BrandBuildingExcellence–
andallaresupportedbyourstrategicenablers–diversityexcellenceandpro-
cessandtechnologyexcellence.Andourentirestrategicframeworkrests
onourcorevalues–IntegrityandFairness,RespectandCaring,Diversity,
AlwaysLearning/AlwaysTeaching,Being“ofService,”Teamwork,and
Excellence.Tolearnmoreaboutourstrategiesandvalues,weencourage
youtovisitwww.darden.com.
LettertoShareholders 2
LeadershipDefined 5-16
FinancialReview 17
ShareholderInformation 52
BoardofDirectors 53
CONTENTS