Red Lobster 2004 Annual Report Download - page 14

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14
Edward฀Bermudez฀
General฀Manager
Red฀Lobster
This฀native฀of฀Peru฀cannot฀say฀
enough฀about฀Darden’s฀commit-
ment฀to฀cultural฀diversity.฀“They฀
understand฀the฀value฀of฀having฀peo-
ple฀with฀different฀backgrounds฀and฀
different฀life฀experiences,”฀Edward฀
notes.฀“Our฀ability฀to฀serve฀our฀
guests฀so฀well฀is฀a฀direct฀reflection฀
of฀our฀ability฀to฀embrace฀diversity.”฀
It฀is฀a฀message฀that฀Edward฀is฀com-
mitted฀to฀extending฀well฀beyond฀the฀
workplace.฀He฀is฀an฀active฀partici-
pant฀and฀leader฀in฀the฀Hispanic฀
Chamber฀of฀Commerce฀at฀the฀local฀
and฀state฀level฀and฀believes฀in฀the฀
business฀value฀of฀community฀
involvement.฀“You฀must฀know฀your฀
guests฀and฀understand฀who฀they฀
are฀and฀where฀they฀come฀from.”฀It’s฀
a฀lesson฀that฀will฀continue฀to฀
reward฀Edward฀Bermudez฀and฀his฀
Company฀very฀well.
14
Leader ship฀Defined
Passion
What does it take to manage one of the most successful restaurants in
the world’s largest casual dining seafood restaurant company? Build a
cohesive team. Set clear expectations. Communicate constantly. And,
lead by example – consistently. “You say what you do and you do what
you say,” advises Edward Bermudez, General Manager of the Red
Lobster in Wayne, New Jersey. His restaurant is consistently one of
the company’s top performers and he has a reputation for improving
the guest experience in every restaurant where he has worked. “If
your crew has an excellent experience, then your guests will have an
excellent experience,” says Edward.
He attributes much of his ability to create this experience for his crew
and guests to training. As a general manager, Edward participates in a
variety of continuing education classes, personifying one of Darden’s