Pottery Barn 2011 Annual Report Download - page 9
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and environmental measures, and that building sustainable practices into every aspect of our enterprise will
benefit all stakeholders—from our stockholders, to our associates, to communities, and to the workers in vendor
factories who make our products. We also know that increased transparency in our operations and a commitment
to stakeholder engagement will be important as we expand into markets outside North America.
I take great pride in this company, and I am incredibly fortunate to work with the extraordinary people who make
up the Williams-Sonoma, Inc. team. Together, we have enjoyed moments of great success and navigated through
periods of economic downturn, united by an unwavering commitment to quality and customer service. We are
united in the belief that investing in customer engagement is investing in our future—and the key to unlocking a
new paradigm of growth. We are also focused on new levels of engagement with other important stakeholder
groups, including our stockholders, the communities where we operate, and, of course, our associates. We will
continue to develop a strong internal culture of collaboration, innovation and respect that is externally focused, so
that we can continue to inspire consumers to decorate, entertain and cook—here in North America and around
the world.
I want to thank all Williams-Sonoma, Inc. customers, stockholders, vendors, associates and other partners around
the world for making 2011 another record year. This is an exciting time in the history of our company, and with
your continued trust and support we will achieve great things in 2012 and beyond.
Laura J. Alber
President, Chief Executive Officer and Director
These letters contain forward-looking statements. Please see the section titled “Forward-Looking Statements” on
page 1 of our Annual Report on Form 10-K for the fiscal year ended January 29, 2012, which is part of this
Annual Report to Stockholders, for important cautionary language regarding these statements.
Stockholders Letters