Pottery Barn 2011 Annual Report Download - page 15

DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive Proxy Statement for the 2012 Annual Meeting of Stockholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof.
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K and the letters to stockholders contained in this Annual Report contain
forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove
incorrect, could cause our business and operating results to differ materially from those expressed or implied by
such forward-looking statements. Such forward-looking statements include, without limitation: any projections
of earnings, revenues or financial items, including future comparable store sales, projected capital expenditures,
and our ability to achieve new levels of sales and profitability; statements related to enhancing stockholder value;
statements related to growth of our business and our brands; statements related to our beliefs about our
competitive position and our ability to leverage our competitive advantages; statements related to the plans,
strategies, initiatives and objectives of management for future operations, including our key initiatives in fiscal
2012; statements related to our products, including our ability to introduce new products and product lines;
statements related to our belief that our direct-mail catalogs and the Internet act as a cost-efficient means of
testing market acceptance of new products and new brands; statements related to decreasing retail leased square
footage in fiscal 2012; statements related to our belief regarding our competitive advantages; statements related
to the seasonal variations in demand; statements related to our belief in the adequacy of our facilities and the
availability of suitable additional or substitute space; statements related to our belief in the ultimate resolution of
current legal proceedings; statements related to our future strategy, programs and key initiatives; statements
related to the percentage growth of our direct-to-customer business; statements related to our technology
investments; statements related to our plans for our supply chain; statements related to our investment in our
direct-to-customer fulfillment operations in Memphis, Tennessee; statements related to our new business
development plans; statements related to our expansion of our international shipping capability; statements
related to our investment in our IT platform; statements related to our capital investment; statements related to
the payment of dividends; statements related to share repurchases; statements related to our planned use of cash
in fiscal 2012; statements related to our compliance with bank covenants; statements related to customers’
purchasing behavior and our ability to acquire new customers; statements related to our plans and efforts to
expand globally, including franchising and other third party arrangements in the Middle East, increasing the
number of stores and countries in which these franchises operate and the timing of store openings in the Middle
East; statements related to our belief that our available cash, cash equivalents, cash flow from operations and
available credit facilities will be sufficient to finance our operations and expected capital requirements for at least
the next 12 months; statements related to our anticipated investments in the purchase of property and equipment;
statements related to selling, general and administrative expenses to support our growth strategies; statements
related to our belief regarding the effects of potential losses under our indemnification obligations on our
financial condition and results of operations; statements related to the effects of variances in our inventory
reserves on our net earnings; statements related to the impact of new accounting pronouncements on our financial
statements; statements related to the cash-generating potential of our multi-channel business; statements related
to our sustainability practices; and statements of belief and statements of assumptions underlying any of the
foregoing. You can identify these and other forward-looking statements by the use of words such as “will,”
“may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “intends,” “potential,”
“continue,” or the negative of such terms, or other comparable terminology.
The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.
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Form 10-K