Pottery Barn 2011 Annual Report Download - page 101

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What is householding?
Householding is a cost-cutting procedure used by us and approved by the SEC. Under the householding
procedure, we send only one Notice or Annual Report and Proxy Statement to stockholders of record who share
the same address and last name, unless one of those stockholders notifies us that the stockholder would like a
separate Notice or Annual Report and Proxy Statement. A separate proxy card is included in the materials for
each stockholder of record. A stockholder may notify us that the stockholder would like a separate Notice or
Annual Report and Proxy Statement by phone at 415-421-7900 or by mail at the following mailing address:
Williams-Sonoma, Inc., Attention: Annual Report Administrator, 3250 Van Ness Avenue, San Francisco,
California 94109. If we receive such notification that the stockholder wishes to receive a separate Notice or
Annual Report and Proxy Statement, we will promptly deliver such Notice or Annual Report and Proxy
Statement. If you wish to update your participation in householding, you may contact your broker or our mailing
agent, Broadridge Investor Communications Solutions, at 800-542-1061.
What if I received more than one proxy card?
If you received more than one proxy card, it means that you have multiple accounts with brokers and/or our
transfer agent. You must complete each proxy card in order to vote all of your shares. If you are interested in
consolidating your accounts, you may contact your broker or our transfer agent, Wells Fargo Shareowner
Services, at 800-468-9716.
Who pays the expenses incurred in connection with the solicitation of proxies?
We pay all of the expenses incurred in preparing, assembling and mailing the Notice or this Proxy Statement and
the materials enclosed. We have retained Skinner & Company to assist in the solicitation of proxies at an
estimated cost to us of $3,500. Some of our officers or employees may solicit proxies personally or by telephone
or other means. None of those officers or employees will receive special compensation for such services.
5
Proxy