Pizza Hut 2007 Annual Report Download - page 29

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33
awareness
Our advertising, public relations, in-store
promotions andon-line activities created
awareness of the hunger issue in 95% of
the world’scountries,reaching 1.5 billion
people with this message. This marketing
campaign, the equivalent of $50 million,
letthe world know how committed we
are to helping solve this global problem.
WFP/Kornelius Schiffer
volunteerism
We launched the world’s largest volun-
teer effort, with many of our 1million
employees system-wide donating
4million volunteer hours to various
hunger reliefagencies during World
Hunger Relief Week.
fundraising
In addition to the $10 million donated to
the WFP,wealsodonated $6 million in
cash andfood to hunger relief agencies,
food shelters andsoup kitchensin the
United States to feed hungry children.
Internationally,our donations fed 8.2 million
school meals to 41,000 kids in Guatemala,
El Salvador,Rwanda, Lesotho, India, Sri Lanka
andIndonesia. We enabled the UN to feed
438,000 primary school children in 134 prov-
incesacross Ethiopia. We provided emergency
feeding to 100,000 people in Bolivia affected
by floods, 685,000 people in Somalia affected
by civil conflict, 132,000 people in Pakistan
affectedbyfloods, 7,500 people in Peru
who survived an earthquake, and 209,000 in
Bangladesh who were affectedbyCyclone Sidr.
We’re proud to help hunger victims around
theglobe move From Hunger To Hope.