Pizza Hut 2007 Annual Report Download - page 17

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21
The foundation of our company is our portfolio of category-
leading U.S.-based brands. With leadership positions
in the quick-service chicken, pizza, Mexican-style food and
seafood categories, no other restaurant company has the kind
of power we have in the marketplace today. We’re passionate
and we’re committed to dramatically improving our U.S. brand
positions, consistency and returns. The single biggest
advantage we have in the U.S. is our nearly 18,000 under-
leveraged traditional restaurants. We see this as a significant
value opportunity that we can use to bring more exciting
brand news to life for our consumers. We know that our
brands represent a promise that we make to YOU at every
meal we serve. And we know we have the leaders and plans
in place to drive sustainable sales and profit performance
and deliver dramatic change in our U.S. business in the
future. With Customer Maniacs around the globe putting
smiles on our customers’ faces, we are continuing to build
breakthrough brands and bringing our brand promises to life!
Emil Brolick, President U.S. Brand Building, Yum! Brands Inc.
going for
breakthrough
in theU.S.