Nordstrom 2003 Annual Report Download - page 5

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[3]
Susana Campos, John Calas, Kelly Derewenko,
Sarah Stitt, Jason Bauer, Jose Vargas,
employees at Village of Merrick Park, Coral Gables, Florida
In a world of technology, people still matter the most. We live in an age
where computers can do amazing things. But have you ever had a computer escort you through
a store to find the perfect outfit for your daughter’s wedding? Or tailor it to perfection? Or have
it delivered to your door that same day? That’s the advantage of real people. And at Nordstrom,
you’ll find helpful people at every corner — from our sales floor to our concierge service to live
operators at all 93 Nordstrom stores.
Technology can be amazing too — especially if it’s helping people serve people. That’s the
purpose behind our perpetual inventory system. It helps our buyers track their inventory
nationwide, so they can maximize each store’s assortment and sales. And this year, two new
tools — “point of sale” registers and “personal book” software — will be implemented in all
Nordstrom stores to enhance service during and after the sale.
Real operators. Personal shoppers. On-site tailors. Salespeople who have the tools they need
to make their customers happy. Little things individually, but when you add them together you
get something truly amazing — a shopping experience that’s one of a kind.