NetFlix 2004 Annual Report Download - page 90

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Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors
Netflix, Inc.
We consent to incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-89024,
333-104250 and 333-113198) of Netflix, Inc. of our reports dated March 11, 2005, relating to the consolidated
balance sheets of Netflix, Inc. and subsidiary as of December 31, 2003 and 2004, and the related consolidated
statements of operations, stockholders’ (deficit) equity and comprehensive income (loss), and cash flows for each
of the years in the three-year period ended December 31, 2004, management’s assessment of the effectiveness of
internal control over financial reporting as of December 31, 2004, and the effectiveness of internal control over
financial reporting as of December 31, 2004, which reports appear in this December 31, 2004 annual report on
Form 10-K of Netflix, Inc.
/s/ KPMG LLP
Mountain View, California
March 11, 2005