Mazda 2011 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2011 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 80

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80

MESSAGE FROM THE CEO
I would like to extend my gratitude to shareholders and other investors, and all of the
Mazda Group’s stakeholders including customers, suppliers, and local communities,
for your continued support and understanding.
Before reviewing Mazda’s operations, let me express my deepest condolences to
all of the people and their families who have suffered as a result of the Great East
Japan Earthquake that struck on March 1 1, 201 1. The Mazda Group will continue to
work with companies within and outside the Group to aid in the reconstruction of the
affected regions.
Mazda’s net sales and operating income for the March 201 1 fiscal year both rose
from the previous year, supported by strong sales in major markets. We have
designated the March 2012 fiscal year as the first year of the SKYACTIV era, and
intend to launch products in series that incorporate SKYACTIV TECHNOLOGY. Mazda
is targeting a global sales volume of 1.7 million units in the March 2016 fiscal year, with
operating income of ¥170.0 billion and ROS of 5% or more, as a Medium- and Long-
Term Outlook. SKYACTIV TECHNOLOGY will be one of the key enablers driving this
growth. As a company with strong brand value based on this technology, we aim to
gain the support of customers who view Mazda as their “One and Only” car
manufacturer. I am confident that as this key driver is rolled out globally, we will be
able to achieve steady, continuous growth under the Framework for Medium- and
Long-Term Initiatives formulated in 2010.
August 201 1
Representative Director, Chairman of the Board, President and CEO
NEW TECHNOLOGIES,
STRONG PROGRESS
6 Mazda Annual Report 201 1