Mazda 2011 Annual Report Download - page 14

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Nothing in our “commitment to growth” has changed;
by stepping up our efforts in emerging markets, we are
working toward the Medium- and Long-Term Outlook
for global sales volume of 1.7 million units, operating
income of ¥170.0 billion, and ROS (consolidated operating
income as a percentage of sales) of 5% or more.
Increasing profit with four growth drivers
The first growth driver is to significantly improve sales
volumes and the product mix with the introduction of
the models equipped with SKYACTIV TECHNOLOGY
from the March 2012 fiscal year. The portion of vehicles
equipped with SKYACTIV TECHNOLOGY is scheduled to WHAT IS THE KEY
FOR THE FUTURE?
increase to approximately 80% by the end of March
2016, and we expect this to bring about improvements
in sales volumes and the product mix, along with signifi-
cant profit growth. The second driver is to accelerate
cost improvements through Monotsukuri Innovation.
Third is to lift transaction prices by continuing to raise
brand value through “Tsunagari Innovation,” while at the
same time pursuing the fourth driver of quantitative
expansion through growth in emerging markets.
Q6 Finally, what is your fundamental policy
regarding returns to shareholders?
View returns to shareholders as one of Mazda’s
most important management priorities
Our policy is to set the dividend each year to reflect
factors including Mazda’s earnings and our operating
environment. With regard to the dividend for the March
201 1 fiscal year, we have regretfully felt it necessary to
forgo a dividend payment in light of the recording of a
net loss for the term and the status of net assets.
We are steadily investing in SKYACTIV TECHNOLOGY
and emerging markets to lay a foundation for Mazda’s
future growth. With our superior technologies, investing
for Mazda’s growth in rapidly growing emerging markets
is essential to increasing corporate value.
With no signs of a reversal to the yen’s appreciation,
we expect the operating environment to remain difficult
going forward. Nevertheless, the issue of returns to
shareholders is one of our most important manage-
ment priorities and we will strive to restore the dividend
as quickly as possible.
I ask for the continued support of our shareholders
and other investors as we chart the course for Mazda’s
future growth.
INTERVIEW WITH THE CEO
(Years ended March 31)
Update to Framework for Medium- and Long-Term
Initiatives—Profit Growth Image
Schedule for new model launches
New Demio
(Japan)
New Mazda3
(Japan, North America, etc.)
New CX-5
Major models will be
successively equipped with
SKYACTIV TECHNOLOGY
Have roughly 80% of all
vehicles sold in March 2016
fiscal year equipped with
SKYACTIV TECHNOLOGY
Growth Drivers
(1) Significantly improve sales volumes and product mix with
SKYACTIV TECHNOLOGY
(2) Improve costs through acceleration of Monotsukuri Innovation
(3) Enhance brand value and strengthen sales capabilities through
“Tsunagari Innovation”
(4) Grow in China, ASEAN, and other emerging markets
A: P ortion of vehicles equipped with
SKYACTIV TECHNOLOGY
March 2016 fiscal year 80%
B: Sales volume in emerging markets
Operating income ¥170.0 billion
ROS 5% or more
2011
A
B
2013 20152012 2014 2016
12 Mazda Annual Report 201 1