Mazda 2011 Annual Report Download - page 22

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The ASEAN market is one of Mazda’s most important
markets. We will aim for further growth going forward by
introducing new vehicles that meet the needs of customers in
each ASEAN market, and by introducing new-generation
technologies like SKYACTIV TECHNOLOGY. We will also choose
the best balance in considerations like local production versus
exports of completed vehicles, based on the situation in each
country with regard to the tax structure and the extent of
trade liberalization. At the same time, we will strengthen our
business by expanding sales networks and through marketing
activities that demonstrate the essence of the Mazda brand.
We also began selling cars in Vietnam in March 201 1, and are
continuously studying new business opportunities including entry
into markets where Mazda has yet to establish a presence.
Thailand
Malaysia
Philippines
Production facilities
1 AutoAlliance (Thailand)
Models produced: BT-50, Mazda2, Mazda3
2 Ford Motor Company Philippines
Models produced: Mazda3
3 Inokom Corporation Sdn. Bhd.*
Models produced: Mazda3
* Inokom is an automotive manufacturing
company contracted by Bermaz Motor.
Distributors
1 Mazda Sales (Thailand)
2 Ford Group Philippines
3 Bermaz Motor
4 PT. Mazda Motor Indonesia
Mazda2 produced at AAT
1
3
2
1
3
Indonesia
4
2
SPECIAL FEATURE
COLUMN
AutoAlliance (Thailand) Co., Ltd. (AAT)
Production capacity: 220,000 units / year Models produced: BT-50, Mazda2, Mazda3
Ownership: Mazda: 50%; Ford Motor Company: 50%
AutoAlliance (Thailand) Co., Ltd. (AAT) was established as a joint venture with Ford Motor
Company in Rayong Province. Production of pickup trucks began in 1998, and in July 2009 a
new, state-of-the-art passenger vehicle plant was completed. Pickup trucks are exported to
more than 130 countries around the world, while production of the Mazda2 is only for the Thai
and ASEAN markets, and the Mazda3 for the domestic Thai market. The new passenger vehicle
plant uses the latest production technologies, such as flexible production, and in addition to
dramatically raising the level of AAT’s quality, safety, and environmental compatibility, the new
plant is extremely efficient. The new paint shop handles both pickup trucks and passenger
vehicles, and uses an environmentally friendly Three Layer Wet Paint System. This paint system achieves a significant improvement
in paint quality while also greatly reducing emissions of volatile organic compounds (VOCs) and CO2.
A US$350 million investment in the pickup truck plant was announced in August 2010. This investment will be used for equipment
upgrades for the production of Mazda’s and Ford’s new pickup trucks, supplier-related equipment expenses, and staff training to give
employees the high level of skills necessary for the production of the new pickup trucks. AAT will continue to play an important role
in Mazda’s global strategy going forward.